Evolution of Communication (with the help of media)

Let us start with the traditional:

With the concept of infotention, introduced by Howard Rheingold, noises have created a new communication path:












With the rise of active audience, the communication model had another evolution:

As this last model shows, communication is now an endless cycle between sources (or companies) and their varied publics. The different media as well as how they evolve make things even more complex. Some will agree with McLuhan that "the medium is the message," and will pay less attention to how the message is brought about.  Others might go further and agree with Baudrillard who thinks that people are obsessed with the communication model as a whole, taking the attention away from the message.

Putting communication and media altogether might amphasized the two theories:

If we add to the lastest model Andrew Murphie's twelve pathways of media communication, many more factors could also be taken into account. The most important one that could not have been well enough represented in the mind map is the social take up of the message. Although there are multiple decoding possibilities depending on how well targetted the audiences are, multiple branches can then be drawn depending on the personal level under which they will perceive the message. The fifth path, media ecology has been lightly represented through the different connections that have been made between each point. The non-human has also not been represented even though it is part of our current communication model as the amphisis of the mind map was on the correlation between media as the middle of the communication pathways.