Bateson has really expended the definition of communication
by challenging the common thought that communication consisted only of two or
more people speaking or writing to each other. For him, the world is full of
communication processes, between every kind of human being. Nature greatly
communicates with humans: one of the most know communication the earth made
with the human development is the melting of icebergs raising the sea levels
around the world. It was a simple communication process: through
industrialisation, men have increased the climate temperature, and the earth
has responded consequently. Communication between men and animals as well has
been undermined. A random person talking to a dog will not have the same
outcome as the dog owner talking to him. If his owner asks him to sit, he will
follow the order, but might ignore someone else telling him to sit. This
example can also relate to the element of metacommunication. Metacommunication
is adding up the communication process to the relationship between the two
members communicating. In a group of friend, a person can make a joke, start a
communication process, but how each person will respond to the joke will depend
on their relationship with that person, which is the metacommunication process.
It might be an inside joke between two members of the group and they may laugh,
and someone new to the group who does know any members might not find it funny.
The relationship between a dog and his owner is the same case. For Bateson, the
world is full of relationships and communication relies on all those different
connected nots. In addition, Bateson explains that changeability is key in the
communication world. Then again, the same joke thrown in a group of people can
be taken differently said a month later. The world is ever changing, and Kate
Milberry expresses in Media Ecology that the “focus [should be] on the interaction of
communication, culture, and consciousness as a dynamic process rather than on
communication technology as the singular and driving force of social
transformation” (Milberry 2012).
Reference:
Kate
Milberry 2012, Media Ecology, Oxford
Bibliographies, accessed 21 March 2014,
<http://www.oxfordbibliographies.com/view/document/obo-9780199756841/obo-9780199756841-0054.xml>.
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